Before crafting a strategy, I conducted a comprehensive audit of STEAM Up Academy’s digital presence, analyzing the website, social media channels, and overall brand consistency. I also implemented Google Analytics to track key performance metrics, including website traffic and engagement, identifying usability issues and opportunities for optimization.

SWOT Analysis Overview:

• Strengths: Strong educational mission, engaged social media audience, and growing brand recognition.

• Weaknesses: Inconsistent posting schedule, lack of brand voice cohesion, and minimal data tracking.

• Opportunities: Rising demand for STEM education, potential for partnerships, and STEM.org accreditation to enhance credibility.

• Threats: Competition from other learning centers and shifting digital engagement trends.

Collaborating with leadership, I developed an integrated marketing strategy centered on STEAM education. This included:

• Brand Voice & Content Planning – Established a cohesive brand voice and built a content calendar with engaging, educational topics.

• Multi-Channel Marketing – Designed email newsletters and implemented targeted organic and paid social media campaigns.

• Strategic Partnerships – Assisted in securing accreditation with STEM.org, enhancing brand credibility.

Data analysis revealed key behavioral trends that shaped our approach:

• Mobile-First Strategy – Most users accessed content via mobile, leading to optimized post formatting.

• Peak Engagement Timing – Highest activity occurred on weekdays at 5 p.m., informing scheduling strategies.

• Target Demographic – Majority of the audience were mothers (25–40), preferring visually-driven content like reels and high-quality photo

• Social Media Growth – 596.5% increase in Facebook reach and 437.5% on Instagram.

• Email Engagement – Achieved a 45% open rate, exceeding industry benchmarks.

• Website Traffic – Increased by 120%, driven by organic content and targeted ads.

• Lead Generation – 200% increase in new inquiries, leading to higher enrollment.

• Leadership Feedback – CEO highlighted the strengthened communication strategy’s impact on overall growth.

Through data tracking, structured content planning, and STEM.org accreditation, STEAM Up Academy enhanced brand credibility, increased engagement, and drove higher website traffic and enrollment. A consistent content strategy and targeted marketing efforts resulted in exponential growth across all digital channels.